ELA Games has secured a new home for its content after signing a partnership with EveryMatrix.
Through the deal, EveryMatrix’s operator partners will now have access to ELA Games’ portfolio of content, led by its story-led and revamped classic titles.
Yaroslav Soloshenko, Business Team Lead at ELA Games, said: “Our partnership with EveryMatrix gives ELA Games direct access to advanced aggregation technology for integrating our games, and that’s the standard we hold across every partnership we build.
“It puts our premium slots in front of a huge new network of operators, giving even more players the standout art style and engaging mechanics they already know us for.”
ELA Games hailed the partnership as part of its wider strategy to expand the reach of its content through growing its relationship with iGaming aggregation platforms and operators.
In August, the firm signed a deal with the Romanian operator MaxBet to supply 23 of its titles, including Cash of Gods, Flame Fruits Frenzy and Noble Crown.
Dominic Grose, Managing Director, Casino at EveryMatrix, added: “We’re delighted ELA has joined our aggregation network, the largest in our industry, adding yet more quality to the choice of casino content our customers have across multiple global markets.”
Revamping hold and win
Last month, Tina Rednikina, Senior Account Manager at ELA Games, joined iGaming Expert for the latest episode of Beyond the Reels to discuss the inspiration behind Silly Chilli Dogs.
Rather than building the mechanics and subsequently designing a theme around them, ELA Games developed the characters and gameplay alongside one another, leading to each dog representing a different modifier in the hold and win feature.
Rednikina said: “The characters were there from the start, and we already had the gameplay direction in mind. We developed the characters and mechanics together, which helped us give each dog its own personality and role in our game.
“Instead of seeing basic symbols, players see a character and already understand what each character might do. The mechanic becomes part of the personality rather than just another feature on the reel.”
